Marketing & social media
Marketing that shows its work.
Social media, newsletters, ads, reviews, and SEO — wired to real tracking, so you see exactly what brings customers in the door.
Your marketing team is also your tech team.
Most small businesses get marketing from one vendor, a website from another, and analytics from nobody. The result: pretty posts, vague reports, and no idea what’s actually working.
Support Squad is different because the people running your marketing also run your website, your tracking, and your systems. Every campaign, QR code, and ad is wired to real measurement from day one — so reports show bookings and leads, not just likes.
And everything sounds like you. We learn your voice, your customers, and your rhythm before we ever hit post.
What we handle
From first impression to five-star review.
We plan, create, and post consistent social media content that sounds like you, so your business stays visible without eating your evenings.
Professionally designed newsletters with compliant sending, audience management, and open/click reporting that shows what resonated.
Google and Meta ad campaigns with proper conversion tracking, so every dollar of ad spend is measured against real bookings and leads.
One dashboard showing your website traffic, search performance, leads, calls, and reviews together — instead of six different logins.
We monitor your reviews across platforms and help you respond promptly and professionally, protecting the reputation you’ve earned.
We optimize how you show up in Google — and in AI assistants like ChatGPT, which more and more customers use to find local businesses.
Trackable QR codes and short links for print, signage, and campaigns, so you know exactly which efforts bring people in the door.
Know where every lead came from, what happened next, and which marketing actually turns into paying customers.
The next frontier
SEO gets you found on Google.
AEO gets you recommended by AI.
More and more customers don’t search — they ask. ChatGPT, Claude, and Google’s AI now answer questions like “who’s a good physical therapist near me?” directly. Answer engine optimization (AEO) makes sure your business is what they answer with.
We build the machine-readable site summaries, structured data, and citable content that AI systems look for — and we track AI crawler activity on your site, so you can see the assistants reading about your business.
FAQ
Marketing questions
Can Support Squad run our social media completely?
Yes. Support Squad can plan, create, and post social media content on an agreed schedule, in the business's own voice, with an approval workflow so the owner always stays in control.
What is AEO (answer engine optimization)?
AEO is optimizing a business so AI assistants like ChatGPT recommend it when people ask for help. Support Squad builds machine-readable site summaries, structured data, and content that AI systems can find and cite — alongside traditional SEO.
Does Support Squad run paid ads?
Yes. Support Squad sets up and manages Google and Meta ad campaigns with proper conversion tracking, so ad spend is measured against real bookings and leads — not just clicks.
How will we know the marketing is working?
Every client gets plain-English reporting, and Support Squad builds custom analytics dashboards that show website traffic, search performance, leads, calls, and reviews in one place.
Ready to be easy to find?
Tell us where your customers come from today, and we’ll show you where the rest of them are looking.